Comparison guide
Best travel agent software: how to compare before you choose
There is no perfect software for every travel consultant, but there is a right one for the way you work. This guide compares the types of tools you will find on the market, what each one solves and what it leaves unsolved, and gives you an objective list of questions to ask before you switch.
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Comparing on price alone is the most common mistake
A cheap tool that makes you copy data between three apps ends up expensive in hours and forgotten sales. Before you look at the price, check that the software answers these four questions.
- Can I build a branded proposal from the supplier's PDF?
- Does the client get one place with the itinerary, flights and documents?
- Can I talk to clients on WhatsApp without leaving the tool?
- Is the data mine, and can I export it whenever I want?
The types of travel agent software
Spreadsheets, email and WhatsApp
Free and familiar, but nothing is connected: every proposal is rebuilt by hand, payments live in a separate sheet and the client's history depends on your memory.
Generic CRM
Good at tracking deals, but it doesn't know what a trip is: no itineraries, no proposals with options, no supplier documents, no departure dates.
Agency back-office
Handles accounting, invoicing and supplier settlement. Essential for an agency, but it rarely helps you sell, talk to clients or build beautiful proposals.
Itinerary-only tools
They make lovely itineraries and stop there: clients, enquiries, payments and follow-up still live in other apps.
Network and supplier booking portals
Useful for booking one supplier's product, but the client relationship, your brand and your history stay outside.
All-in-one platforms for consultants
CRM, proposals, itineraries, client portal, messaging and website in one workspace. This is TripNov's category: fewer tools, less copied data, more time selling.
How to choose in three steps
01
Write down your real process
From first enquiry to the client's return, note where you lose the most time. That is where the software has to help.
02
Test with a real client
Use the free version to build a real proposal and itinerary. Within half an hour you will know if the tool fits.
03
Check the way out
Make sure you can import the clients you already have and export everything if you ever want to leave.
When TripNov is the right choice, and when it isn't
TripNov is right for independent consultants and small agencies who want to sell, deliver the trip and talk to clients in one place. It does not replace your invoicing, accounting or BSP settlement software: those stay in the systems your agency or host already uses.
- Independent consultants working with a host agency or network
- Consultants who sell mostly over WhatsApp and email
- Boutique agencies that want proposals in their own brand
- Small teams sharing clients and enquiries
FAQ
Travel agent software: frequently asked questions
It depends on your process. If you sell to travellers and need proposals, itineraries, a client portal and WhatsApp, an all-in-one platform saves more time than stitching several tools together. If your problem is only accounting, you need a back-office.
It stores contacts and deals, but it has no itineraries, multi-option proposals, supplier documents or payment dates tied to the trip, so you end up needing other tools around it.
Usually yes: legal invoices must be issued in compliant invoicing or accounting software. TripNov tracks proposals, deposits and payments, and legal invoicing stays in the tool you already use.
Export your clients and trips to Excel or CSV and use TripNov's import template, which previews everything before importing. You can run both tools side by side until you decide.
With TripNov, Be a Consultant is €14.99 per month with 10 trips included, Be a Pro €29.99 with unlimited trips, website and AI assistant, and Be a Leader, for teams, €59.99. You can start free with no credit card.
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